BUSINESS NEWS BITE

Written By Jessica Coates-Judson

SHEERLUXE

Employee Generated Content (EGC)that builds a brand to the point that they need their own influencer agency to represent the employees…

UK based SheerLuxe hit the headlines recently after being acquired in a 40 million pound deal, which includes it’s influencer agency sister company Blush Talent Mgmt Ltd, by Future plc.

The brand joins a diverse media stable that is also home to marie claire USA and WHO WHAT WEAR.

The London based digital magazine has built it’s presence with Employee Generate Content (EGC) since launching in 2007. With a strong presence on TikTok focusing on behind the scenes of the fashion and lifestyle digital media publisher.

EGC offers employees leverage in building their personal brand while providing brand content that showcases one of the biggest assets a business has - it’s people.

Jessica Coates-Judson

Jessica Coates-Judson is a business educator and advisor who works where the classroom meets real world business. Her focus is practical capability and skill building that helps people turn training into confident decision-making, clearer positioning and stronger commercial outcomes.

With a background across vocational education & training, literacy & writing, business communications & operations, digital literacy and marketing strategy, Jessica supports RTOs, entrepreneurs, small to medium businesses and global organisations to build solid foundations and sustainable growth. She is particularly interested in how learning, technology and strategy intersect—ensuring professionals don’t just gain qualifications, but develop the skills, clarity and commercial confidence to operate in a rapidly evolving digital landscape.

https://www.jesscoates.com